2017 was our 5th full year of early retirement, world travel, and blogging. Most of the content I’ve written comes from trying to figure things out for myself and our family, and then sharing the outcome. It’s helped create an exciting community of early retirees, tax geeks, expats, world travelers, nomadic families, and adventurers.
Although the blog became a profitable side business back in 2014, any financial benefit was mostly accidental. I typed some words, talked to some reporters, added some links, and (occasionally) cashed some checks.
In 2017 I thought, “Hmm, maybe I should actually try to do some businessy stuff with this thing.”
I think the results were positive.
First, let me say thank you! This was the biggest year yet for Go Curry Cracker, and none of it would be possible without you. I love the questions and comments that we get with every post, and the personal emails about your advances and successes. Thank you for being part of the Go Curry Cracker Community!
Now, let’s talk numbers.
The following table shows raw blog traffic and profit, with estimates for hours of my time invested based on number of posts. I’ve never tracked hours per se, but this seems about right. (Due to guest posts, hours may actually be estimated high.)
YearPage ViewsProfitPPM (Profit/1k view)Posts writtenHours “worked”/week$/hour 2013108,451$008012$0 2014289,908$1.987$6.85447$6 20152,481,852$36,419$14.67538$86 20161,706,533$28,271$16.57284$126 20171,384,909$52,000 +/-$37.55294$260 Total5,971,653$118,677$19.872347$64
PPM and work hours have been trending in the right direction, while page views have not. I like that hourly rate though. PPM (Profit / 1k page views) isn’t a typical performance metric (more so R(evenue)PM), but it’s easier for me to just pull Line 12 of the 1040 than to dig through Schedule C. RPM is maybe 15-20% higher.
2015 was by